THE GROWTH JOURNAL

Ideas, news and know-how for creators who mean it.

Fresh guides for creators in the US, UK, Europe and Australia: platform changes, regional rules, growth craft and honest promotion advice.

YouTube Growth9 min read

YouTube Analytics for Beginners: Metrics That Matter

A beginner-friendly tour of the YouTube Analytics metrics that matter: impressions, CTR, view duration, returning viewers, and traffic sources.

YouTube Growth9 min read

What YouTube CTR means, what YouTube Help says about typical ranges, how to read it with retention, and honest ways…

Content Strategy6 min read

A step-by-step audit using YouTube Studio's Overview, Content, Reach, Engagement and Audience reports, ending in three focused experiments.

Regional Guides6 min read

There is no single best time to post. Use YouTube Analytics, understand time zones and test schedules across the US,…

YouTube Growth10 min read

Learn what watch time and average view duration mean, how to read the YouTube retention graph, and simple ways to…