THE GROWTH JOURNAL

Ideas, news and know-how for creators who mean it.

Fresh guides for creators in the US, UK, Europe and Australia: platform changes, regional rules, growth craft and honest promotion advice.

Creator News10 min read

YouTube Monetization Thresholds 2027: What the Change Means

From 1 February 2027 new applicants need 8,000 watch hours or 20M Shorts views. What changes, who is affected, worked examples and a decision plan.

YouTube Growth9 min read

Turn the 8,000 watch-hour threshold into a quarter-by-quarter plan using retention, series design, Shorts funnels and realistic maths.

YouTube Growth5 min read

The current YPP thresholds, watch hour and Shorts view paths, account requirements, and how the review works, explained simply for…