THE GROWTH JOURNAL

Ideas, news and know-how for creators who mean it.

Fresh guides for creators in the US, UK, Europe and Australia: platform changes, regional rules, growth craft and honest promotion advice.

YouTube Growth9 min read

How to Reach 8,000 Watch Hours: A 12-Month Plan

Turn the 8,000 watch-hour threshold into a quarter-by-quarter plan using retention, series design, Shorts funnels and realistic maths.

Content Strategy5 min read

Practical opening structures, common mistakes to cut, and how to read your retention graph so your first seconds earn the…

YouTube Growth6 min read

How playlists, cards and end screens work, when to use each, and how to keep viewers moving through your channel…

Promotion & Safety6 min read

Measure a YouTube promotion campaign honestly using traffic sources, retention, returning viewers and click-through rate in YouTube Analytics.

Content Strategy6 min read

A step-by-step audit using YouTube Studio's Overview, Content, Reach, Engagement and Audience reports, ending in three focused experiments.