THE GROWTH JOURNAL

Ideas, news and know-how for creators who mean it.

Fresh guides for creators in the US, UK, Europe and Australia: platform changes, regional rules, growth craft and honest promotion advice.

Creator News10 min read

YouTube Inauthentic Content Policy for Mass-Produced Videos

What YouTube's inauthentic content policy means for reused, repetitive and templated videos, what stays eligible, and how to audit your channel.

Content Strategy11 min read

How a small creator can earn on TikTok, YouTube Shorts and Instagram Reels in 2026: eligibility, revenue models, availability and…

Content Strategy8 min read

RPM vs CPM explained, the 55% and 45% revenue shares, what moves earnings by country, niche and season, and how…

Creator News10 min read

From 1 February 2027 new applicants need 8,000 watch hours or 20M Shorts views. What changes, who is affected, worked…

YouTube Growth9 min read

Turn the 8,000 watch-hour threshold into a quarter-by-quarter plan using retention, series design, Shorts funnels and realistic maths.

YouTube Growth5 min read

Memberships, Super Thanks, Shopping, sponsorships, affiliate links and more: how creators can build income beyond ad revenue.

Creator News5 min read

Two rules, not one: the AI disclosure label and the inauthentic content policy. What each requires and what changed in…

YouTube Growth5 min read

The current YPP thresholds, watch hour and Shorts view paths, account requirements, and how the review works, explained simply for…