THE GROWTH JOURNAL

Ideas, news and know-how for creators who mean it.

Fresh guides for creators in the US, UK, Europe and Australia: platform changes, regional rules, growth craft and honest promotion advice.

YouTube Growth9 min read

YouTube Click-Through Rate: What Is a Good CTR?

What YouTube CTR means, what YouTube Help says about typical ranges, how to read it with retention, and honest ways to improve it.

Content Strategy9 min read

Simple, honest thumbnail design principles: focus, contrast, minimal text, YouTube's technical specs, and a workflow you can repeat for every…

Content Strategy10 min read

Practical, honest title formulas for YouTube: how to be clear, specific, and compelling without clickbait that hurts viewer trust.