THE GROWTH JOURNAL

Ideas, news and know-how for creators who mean it.

Fresh guides for creators in the US, UK, Europe and Australia: platform changes, regional rules, growth craft and honest promotion advice.

YouTube Growth6 min read

Turn a Viral Video Into a Lasting YouTube Audience

One video outperformed the rest? Here is a calm, practical plan: diagnose the audience, build a series and guide new viewers to the next step.

YouTube Growth10 min read

Learn what watch time and average view duration mean, how to read the YouTube retention graph, and simple ways to…

YouTube Growth11 min read

A plain-English look at how YouTube's recommendation system chooses videos for Home, Up next, and Shorts, and what creators can…