THE GROWTH JOURNAL

Ideas, news and know-how for creators who mean it.

Fresh guides for creators in the US, UK, Europe and Australia: platform changes, regional rules, growth craft and honest promotion advice.

Content Strategy5 min read

How to Write a YouTube Description and Add Chapters

A clear structure for YouTube descriptions, plus the exact rules for adding chapters, so viewers and search can understand your…

Content Strategy9 min read

Simple, honest thumbnail design principles: focus, contrast, minimal text, YouTube's technical specs, and a workflow you can repeat for every…

Content Strategy10 min read

Practical, honest title formulas for YouTube: how to be clear, specific, and compelling without clickbait that hurts viewer trust.

YouTube Growth10 min read

Learn what watch time and average view duration mean, how to read the YouTube retention graph, and simple ways to…

YouTube Growth5 min read

The current YPP thresholds, watch hour and Shorts view paths, account requirements, and how the review works, explained simply for…

YouTube Growth11 min read

A plain-English look at how YouTube's recommendation system chooses videos for Home, Up next, and Shorts, and what creators can…